Second: you are going to test your hypotheses by customer development.This canvas will show how the company creates value for its customers. First: before launching your product, instead of consolidating a long report (the Business Plan), you are going to use a Canvas to build your business model.“Every activity that does not contribute to learning about customers is a form of waste.” Eric Ries That said, it’s important to reduce or eliminate any and all wasting part, whether they are time, cost, or resources. It’s necessary to work on manners to identify systematically the waste in every and each step of production, sales, and after-sales. Based on the answers obtained, it aims for new versions and adjusts until it finds the ideal product. With this data collected, the startup creates a minimum viable product (MVP) and ask for customer feedback as quickly as possible. In short, in this methodology, the company begins by getting to the market to ask the opinion of potential customers about all elements of the business model: product features, price, distribution channels and economic strategies. It involves identifying and eliminating waste in all the processes, from research to production. The word “lean”, here, has been applied by Eric Ries, Harvard Business School researcher, towards avoiding waste. Differences between the Lean Startup and the traditional business plan.
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